It is the fear of marketers the world over, both big brands and small businesses. Improper ad placement – finding an ad for a child’s toy, for example, adjacent to adult content. Although most marketers do try to police the marketplace, even the most diligent advertiser and publisher cannot be 100% effective. Enter the AdSafe platform, which assists marketers in making certain that ads are …

Source:Internet Marketing 101: How ad placement can harm – or help – brands (BizReport)