It’s Cyber Monday–Yay! What’s that you say? “Nothing but a marketing myth designed to boost pre-Holiday sales?” And Black Friday is, what, a day when we’re genetically predisposed to camping out in a 33-degree wintery mix for a midnight sale on Nerf cannons at Toys ‘R’ Us? It’s all marketing. And while Cyber Monday may never be the new Black Friday, 2009’s sales figures make it look a little …

Source:Cyber Monday: Marketing Myth No More? (Fast Company Magazine)