Author : James Copper

With telesales script, you have people who either love them or hate them, there is no middle ground There are a group of people who believe that a person reading a telesales script sounds absolutely computer like and thus fails to make any impression on the consumer

But on a personal level I believe that a right telesales script is one that separates the achievers from the non achiever

There are high chances that if you are not reading out a script, then you may end up reading the same thing again and again, which is no case a good thing to do Also when you do not plan out your responses to objections, red flags, and reflex responses which are an every day activity, then you will be left fumbling for a response

I am not saying that you have to read a telesales script word by word, but it is very important that you know what to say and how to say the same It is inevitable that you will be faced with opposition from the prospects so it is important that you know how to deal with such situations

Here I have five key areas for which it is absolutely necessary that you have telesales script

1 Gatekeeper scripts: there are proven scripts that can help you get passed gatekeepers without your call being screened any further When you are asked the purpose of your call and your name and designation just give a crisp reply stating “Yes, please let him know that Ross Brigance with ABC Company is holding please ”

Repeating the please does wonders! You will be able to get your call across and avoid at least 80 percent of ye screening, you have to try it, and it really works

2 Reflex Negative Responses Scripts: it is pretty expected that the prospect will not be all ecstatic on receiving your call, there are high chances that he will tell that he is already dealing with a company, or that he dose not have any money or any need for the product on offer You have to be prepared to deal with this negative response, the best way to go about it is to simply say “I know that sir, that is why I am calling” and after you have said this go on to list all the benefits and offers that you are offering him

3 Voicemail Scripts: try out a voice mail message, it is very effective, but make sure that there are no unwanted fumbling such as umms and uhs in it

4 Rebuttal Scripts: Most of the people fumble their way through rebuttals, which is absolutely unacceptable, it is very important that you must script your rebuttals

James Copper is a writer for http://www.unitymarketing.com where you can get information on telesales scripts

Syndication Source: Article Mind

Source:Telesales Scripts Do You Love Or Hate Them

Author : Tom Williamsen

Marketing your membership site is all about the perceived value of your site Members will look at your content and your features to determine value Members are willing to fork over a membership fee if the perceived value if equal to or higher than your fee Content is critical when determining membership site value

What kind of budget do you have to work with? Can you afford expensive multimedia equipment? Expensive equipment is not necessary You can still produce quality content with amateur audio and video producers

Your content may differ from other membership sites depending on what your topic is and what your members are looking for in content Some sites offer teleseminars, or e-lessons, phone consultations, or articles and ebooks How capable do you feel about producing the above kind of content? Look at what you have previously produced to guide you

Can you provide private coaching? If you have a membership forum ask your members what questions they have on the topic of the site and then set up a teleconference where you answer their questions

A forum is a great way of staying in touch with your membership so that you can understand their need for content Make sure you have qualified moderators to answer member forum questions

Use videos to do tutorials Make the content personable

You may also consider a physical product to offer your members such as a book, CD or DVD Watch out for the expenses involved in producing and shipping physical products though

Physical products have a high-perceived value and you may do very well offering them Not all of your members will learn in the same way so offer a variety of media such as audio, video, text and physical products

When it comes to content you want to “over deliver” on the value in order to keep your members happy In order to know if you are successfully over delivering you will need to have a feedback system in place

Value and Pricing:

There is definitely a relationship between perceived value and the pricing you can command of the members of your membership site

The fee you will be able to charge will be determined by the perceived value of your membership site This can’t be stressed enough!

When determining value think about your resources, how much work you intend to put into your site, and how much time you have to put into your site

There is a broad range of membership site fees from the very low (under $10 a month) to the very high such as $50,000 a year!

In order to have a high perceived value you will also need to have a great offer that you market to your prospective members You will want to spend a lot of time honing your marketing efforts especially your offer

If you are not a good writer, hire someone to craft your offer for you Your offer is THAT important, do not skimp on creating your offer The offer should sell the benefits of your membership

If you have similar memberships out there being offered by others what type of content are they offering? Is your content of superior quality? What are they charging as a membership fee? What works for other similar membership sites?

Do your market research and know what is and what is not working before you launch your site Do not undervalue your sites content If you price your site too low others will perceive it as low value Value is sometimes equated to financial investment Charging more than you initially think may make your offer seem like a better value to your prospective members

Know who your target audience is and tailor your offer to them

When just starting out you may have to have an initial entry-level fee in order to bring people into your sales funnel and then provide a higher level of service at a higher price You can always adjust the price as you go along As you tweak your site you will eventually find the right pricing

Tom Williamsen is an membership site expert.
Find out more about his membership website ebook and script here: http://www.yourmembershipwebsite.com

Syndication Source: Article Mind

Source:Content Is A Very Important When You Run A Membership Site

SAN FRANCISCO, CA–(Marketwire – 02/02/10) – LSFinteractive, www.lsfinteractive.com , a leading global online performance marketing and advertising agency, announced today that it has acquired the assets of Unreal Marketing, www.unrealmarketing.com , a strategic Internet marketing firm based in Conshohocken, Pennsylvania. “Unreal Marketing is …

Source:LSFinteractive Acquires Unreal Marketing (Marketwire via Yahoo! Finance)

While mobile marketing is recognized as an integral component of digital marketing strategies in 2010, uncertainty looms over its return on investment according to a recent survey by R2integrated (R2i), an Internet marketing company.

Source:Adoption of Mobile Marketing Slow for Lack of ROI and Implementation Know-How (Cellular-News.com)

You have to wonder whether there were any women in the room when the marketing geniuses at Apple decided to call the company’s new gadget the “iPad.” Because the jokes about feminine hygiene products are everywhere.

Source:Jokes about Apple's new iPad fly on Internet (The Cincinnati Enquirer)

MILWAUKEE and APPLETON, Wis., Feb. 2 /PRNewswire/ — Myers Internet, a website provider for mortgage originators and real estate professionals, announced today its strategic alliance with LoanSifter, the leading provider of web-based product and pricing tools.

Source:Myers Internet Chooses LoanSifter to Enhance Mortgage POS Eligibility and Pricing (redOrbit)